Strategic creative direction for brand identity, design systems, and visual strategy. Use when creating brand guidelines, design system documentation, visual identity, mood/aesthetic direction, or any upstream creative work that will inform implementation. Produces documentation, style guides, and implementation briefs for Claude Code - not code itself. Sits upstream of frontend-design and frontend-designer skills. Triggers include requests for branding, visual identity, design systems, style guides, aesthetic direction, look-and-feel, or creative strategy.